What would you choose: fussy spreadsheets, relying on memory, or real-time customer data and easy-to-close deals?
No matter what you choose, in sales, one thing is certain: nothing is certain!
Your sales team could be chasing leads, trying to hit annual quotas, or struggling to recall details from a deal closed last November.
But what if you could introduce some certainty into these uncertainties?
Discover how modern manufacturing CRM software can transform your sales processes.
Let’s get started.
What's on this page:
Why Modernize the Sales Process with CRM?
Simply ask yourself:
- Are manual sales processes slowing down your operations?
- Is tracking and nurturing leads through various stages becoming cumbersome?
- Is your ‘Superstar Sales Executive of the Month’ ready to manage more spreadsheets?
Answering all these questions may seem easy, but in reality, the definition of sales for the manufacturing industry is changing. The industry and your competitors are both growing at an alarming rate.
Inconsistent client communications, messy spreadsheets, untimely decision-making and unclear visibility are some of the main reasons you should modernize your sales process.
So, how do you address these challenges of traditional sales processes? How to increase sales in manufacturing?
- Understand your customers thoroughly.
- Communicate internally with your teams.
- Stop relying on manual, repetitive and tedious tasks.
- Communicate with your customers.
- Modernize your sales process and future-proof your business with CRM implementation.
Centralize everything in one place for more efficient, accurate and responsible sales operations with the 6 best CRM solutions listed below.
Top 6 Ways to Modernize Your Sales Process
Are your customers also reluctant to ignore cold calls, marketing emails, and business proposals? What do you think are the reasons?
Buyers are no longer okay with ‘common’ sales tactics and find too many calls and emails a deal killer. Then how do you make a sales pitch work? How do you tackle slow response times or fragmented sales data?
Here is when manufacturing CRM software comes in. Here are the top 6 CRM tactics to help you modernize your sales process.
1. Optimize Your Sales Process
You may feel your sales are booming, but your sales team is drowning in messy spreadsheets. They are constantly pursuing leads and trying to deal with unhappy customers.
With a CRM, you can collect valuable data and customer history to understand your buyers with one simple click. Here’s how you can optimize your sales process with manufacturing CRM software.
- Give your customers the magic of real-time communications with chatbots like Revenue Bot.
- Instant answers and interactive chats with chatbots help your customers feel prioritized.
- The sales team can easily capture and qualify leads with CRM features, such as lead communication history and lead nurturing campaigns.
- Your buyers can have easy access to product details, troubleshooting guides and in-depth resources with features like service interaction analysis.
- Make self-service support a breeze for your customers with 24/7 custom available answers.
From handling basic inquiries and offering personalized suggestions to assisting in decision-making, Manufacturing CRM solutions optimizes your sales funnel and increases your conversion rate.
2. Pre-Schedule Your Sales Meetings
Have you ever missed important meetings or appointments? Or had back-and-forth emails with not-so-positive responses or no-show participants? Unclear goals, mixed responses, mistrust, and complex approval processes often lead to losing prospective clients.
But not anymore, with CRM by your side. Leverage a CRM meeting scheduling tool to:
- Sync your calendars with your favorite calendar apps
- Find optimal meeting times by analyzing your buyer’s availability
- Craft personalized invitations
- Keep everyone in the loop
- Automate meeting reminders
Let your sales team now focus on relationships and not rescheduling. CRM helps you simplify your scheduling process and lets you focus on what matters.
3. Plan, Geo-Track and Communicate
Traveled hours, yet, could not find the customer you hoped to close a deal with? Many sales reps also find it difficult to justify their visits or remember quotes to present in front of the buyers.
However, with CRM manufacturing software, you no longer have to lose confidence or use your core memory to take notes. Close deals on the go with mobile CRM tools and geo-location tracking.
- Instantly access, update and edit information with mobile CRM
- Never miss reminders and manage tasks during customer visits
- See real-time locations and plan effective routes for your sales reps
- Capture and store documents on the spot
- Monitor team performance and make data-driven decisions
- Connect with your customers and your team on the go
With manufacturing CRM solutions, you can put the power of your sales processes in your pocket. By leveraging your efficient customer visit management capabilities, you can close more deals faster and take your business to new heights.
4. Track, Organize and Convert Leads
Ambitious quotes and a lack of insights into past sales and market competition can significantly hinder sales. Your sales team may feel powerless, constantly lose customers, and have low conversion rates.
But with a CRM you can centralize all your sales processes, from tracking to converting leads, all in one place.
- Capture leads from anywhere with web forms, chatbots and social media, all in one place.
- Offer personalized campaigns with targeted emails and content
- Track all your leads with emails, calls and meetings
- Optimize and make data-driven decisions from lead analytics
- Keep your sales team’s focus on closing deals with automated tools and centralized data
- Increase work efficiency with no more manual and repetitive tasks
Identify bottlenecks and optimize your lead nurturing strategies with CRM. This will improve your chances of closing a deal with a new client or upselling to an existing customer.
5. Post-Sales Management
Post sales service has become a necessity with today’s competition. You may miss the opportunity to upsell, cross-sell or build long-term relationships without your customers.
After closing deals, leverage a CRM to make your customers return and become brand advocates.
- Streamline issue resolutions with automated service requests or ticketing options.
- Use chatbots for ongoing support, real-time resolution tracking
- Address customer concerns with FAQs and 24/7 available chatbots
- Gather feedback through automated surveys
- Send follow-ups and personalized messages to keep them updated
Value your customers and offer them excellent post-sales services with CRM features.
6. Get a 360-degree Customer View
Do you feel like you’re managing your customers in the dark? One-size-fits-all sales processes are a thing of the past. Every customer is different and expects different needs.
- With manufacturing CRM software, you can get a panoramic view of your customers and personalize a new process for each one.
- Understand your customers better. See the whole story of your customer under one roof.
- Make your buyers feel valued by offering tailored solutions and support.
- Identify their patterns and predict future behavior.
- Increase sales success rates with smarter sales strategies.
- Forge deeper connections with personalized interactions.
CRM optimizes your entire sales process, from customer history and targeted campaigns to show your customers that they truly matter.
Conclusion
Ready to win more bids? Then, leverage the power of modern sales processes with manufacturing CRM software. CRM has become a mandate, especially after the rise of Industry 4.0 for the manufacturing industry.
Use the right CRM tools to avoid missing out on new deals and churning out existing customers. Modernize your sales process with us at hafooz.
