Manufacturing Company Website Needs a Chatbot


Published on May 1, 2024 by Hemal Pandya

Have you ever found yourself juggling a hundred tasks at once when suddenly a customer needed assistance? A bit of a stress, right? 

Indeed, managing a manufacturing business is difficult. Moreover, constantly meeting customer expectations can be draining. 

Now imagine having a reliable assistant available 24/7— to ease some of your burden and simplify your life. Feeling relieved already? Introducing CRM chatbots, your new helping hand. 

CRM chatbots are the answer to most of your manufacturing problems. How? Read the blog post to explore the chatbot’s benefits and how it can transform your manufacturing business’ website. 

What Does a CRM Chatbot Do?

A CRM chatbot is software that provides a conversational experience to Users using artificial intelligence 

A chatbot is an intelligent program that talks with users and gives them the necessary information. It also provides answers to all your customer queries.  

But that’s not all. Chatbot has several other features, such as: 

  • Apart from mimicking human interaction, chatbots provide relevant information and solutions by engaging with the Customers in real time 
  • CRM chatbots are effective for both B2B and B2C enterprises. They provide instant information and a personalized experience to customers.
  • Bots can give product or service details to customers. It can also suggest alternatives if a product or service is unavailable. 
  • Bots can even generate leads when a customer visits a company’s website. 
  • Bots can schedule meetings by providing available time slots that Customers can choose 
  • Bots can answer any Customer questions using Knowledge Base and open a case or ticket for un-answered questions for Organizations to follow up 
  • Bots can provide status updates on Customer issues or Order status 

Chatbots are currently used in various sectors and application situations. It has a lot of benefits. But, before jumping into them, let’s understand its role in the manufacturing sector.  

The Role of Chatbots for Manufacturing Companies’ Websites

Chatbots have existed since the 1960s but have become increasingly popular in recent years, particularly with the birth of virtual assistants like Amazon’s Alexa and Apple’s Siri.  

They are not only used by consumers but also by businesses. The manufacturing companies are especially inclined towards customer engagement chatbots. 

Customers now expect more from businesses, including those in the manufacturing sector, to provide round-the-cloud access to information.  

Hence, manufacturers are considering chatbots in their business manufacturing software because of their dual role:  

1. Customer Centric Role:  

  • Chatbots with AI capabilities are becoming increasingly common in sectors like manufacturing.  
  • Users want quick, modern, productive, and personal solutions to their problems. Customer engagement chatbots do that within the blink of an eye.  
  • For website visitors, chatbot promises fast access to information and answers. 
  • Another benefit of chatbots for customers is that they need not fill out forms or wait for email responses. 

 2. Employee Centric Role: 

  • The second role is to help your employees in assisting the customers.  
  • Employees can use bots to obtain accurate information on various levels of production processes. It helps customer care representatives save time.  
  • CRM chatbots feature full-funnel benefits from lead generation to customer support. 
  • Chatbots are similar to the virtual versions of your marketing, sales, and service team in an upgraded form.  

Chatbots play a vital role in CRM use in the manufacturing industry. They benefit everyone—consumers, employees, and the manufacturer. Let’s look at a few benefits below.  

7 Compelling Reasons You Need a Chatbot for Your Manufacturing Company’s Website

CRM chatbots are the future. In fact, according to Statista, The chatbot industry is expected to grow to roughly 1.25 billion US dollars by 2025, a significant rise from the market size of 190.8 million in 2016. 

Chatbots enhance the user experience and improve website business results. Curious to know how? 

Here are the top 7 CRM chatbot benefits for your manufacturing business.  

1. Automates Interactions for Customers

Imagine customers landing on your website. Now, think about your customer support department flooded with calls and inquiries about products, quality complaints, and delivery issues.  

A sudden situation of chaos and panic.  

But what if website visitors are presented with solutions to all their queries without your team being overwhelmed? That’s when chatbots’ benefits for customers come into play.

  • Within seconds of visitors visiting your website, chatbots engage with them with specific messages tailored to their needs.  
  • Chatbots target individual audiences depending on their requirements, identity, content consumption, and stage of the purchasing journey. 
  • Manufacturers can customize their bots with top customer queries and provide instant responses 

 Hence, bots bridge the gap between the website visitors and the manufacturers.  

2. 24/7 – 365 Days of Customer Support and Issue Resolution 

Things move quickly in the manufacturing industry. Your customer might need answers ASAP. However, with never-ending inquiries and complaints, will you be answerable to every customer?  

You might not be able to answer a prospective customer’s query at 2 A.M., but chatbots would entertain even late-night website visitors.

  • Hence, another benefit of chatbots for customers is that they can provide customer support and resolve issues 24/7, 365 days a year, unlike a human workforce.  
  • Chatbots handle basic inquiries, troubleshoot common problems, and request quotes. 
  • It also escalates complex issues to a human representative when required. 

Thus with chatbots zero wait time, your website visitor stays happy and satisfied. They no longer have to wait for office hours to get answers. 

3. Personalization of Customer Experiences and Insights 

Do you know? According to Gartner, chatbots are expected to become the primary channel for customer service in 25% of all businesses by 2027. 

In the B2B industry, maintaining a company’s reputation and enhancing client satisfaction requires high priority for customer service. Strategies like one-size-fits-all are no longer effective.

  • Customer engagement chatbots provide personalized customer experiences. They collect data and understand customer needs. Finally, they deliver required solutions and tailored responses.  
  • Customers feel valued and appreciated, with prompt solutions with bots.

Thus, CRM chatbots provide instant responses, remember past interactions, and collect information to gain insights into customer behaviour.  

4. Optimization of the Sales Funnel 

You or your sales team might not know your customers from the inside out. Neither can your website tell you which type of customer lands on your page. But chatbots make it possible.

  • Chatbots optimize the sales funnel. It guides the customers and provides the buyers with personalized recommendations.  
  • Throughout the buyer’s journey, chatbots assist in decision-making, ultimately increasing conversion rate, revenue, and customer loyalty.

Thus, chatbots help streamline the sales process, overall benefiting your business.  

5. Reduces Work Load for Your Employees 

Let’s be honest: your sales and support team already have plenty on their plates. Handling several customer queries at once can be arduous, but CRM chatbots handle this well.

  • CRM handles all the repetitive tasks and frees up time for your sales team. The time that can be spent on more complex and strategic tasks is yours.  
  • By interacting with a large percentage of customers with similar questions, Bot reduces the cost of customer support. This, in turn, gives more rewarding roles to your staff.

Hence, chatbots give better opportunities to employees and work wonders for customer support executives.  

6. Automates the Qualification and Generation of Leads 

Chatbot provides ways to generate more leads and takes customer interactions to new levels.

  • You can customize your chatbots with features like product selection. This lets you engage customers and help them make informed decisions via chatbots. 
  • Moreover, using user conversations, bots can capture, qualify, and generate leads. They can also engage potential customers, collect valuable information, and identify high-potential leads.

With chatbots, your sales team can prioritize their efforts effectively.   

7. Notifications and Updates for Automated Delivery 

In manufacturing companies, there are vendors, distributors, customers, employees, and the manufacturer. They must all be informed about deliveries as supply chains undergo various processes.

  • Chatbots can help provide timely updates about the stocks and quality updates. 
  • It can send notifications if customers have subscribed to receive updates in case of an expected delay and send ticket status to solve queries.

For example, a bot can notify a vendor and say, “Hello, ABC Logistics. Your order number 9872 will be dispatched from the manufacturing facility soon. It will be available to you in 24 hours.” 


To sum up, properly implemented chatbots on your manufacturing website can:

  • lower operating costs, 
  • enhance customer net promoter scores, and 
  • help create sales with their B2B/B2C commerce solution.

If you’re still hesitant, chatbots are here to stay. And now is the correct time to invest in one.  

Our “Revenue Bot” at hafooz has features like “Knowledge Base” that make customer self-service support effortless. To learn more, book a free consultation now.

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